Assessment type – Case Study – 2000 + 10%-word report – Individual Assessment
Value – 30%
Due date: Saturday 12 pm.
Topic; Macro environmental analysis (PESTEL, G& D) on Marc and Spencer. Industry analysis (life cycle stage of the industry, Porter’s 5 forces analysis). Company analysis (resources- based model, VRIO Framework). Competitor analysis of Marc and Spencer.
Task details: Students are to compare the organisations strategic management practices and outcomes against current research in the area and evaluate how closely the organisation’s experience fits with the theory. Students are to develop their analysis and findings into a professionally presented report. References -8 (Harvard Anglia) Callibri 11 font or Times New Roman
Table of content:
Executive Summary – 150 words
1.0 Introduction
-What is strategy?
-Describe aim of your report
2.0 Company Background
3.0 Industry Analysis
3.1 Porters Five Forces – Industry Analysis
-Trends
-Data
4.0 Macroenvironmental Analysis (PESTEL)
4.1 ILC
5.0 Internal Analysis (Company)
5.1 VIRO
5.2 Resources
5.3 Capabilities
5.4 Competencies
6.0 Competitor Analysis
7.0 Strategic Analysis
7.1 Corporate Level
7.2 Business Level
7.3 Comment on current strategy, is good/bad…etc.
8.0 Recommendation
8.1
8.2
9.0 Conclusion
10. References

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