BUSM7028 Entrepreneurial Management Capabilities
Quarter 4, 2022
Business Plan
Manuscript Template Instructions
ALL EMC Project Groups are encouraged to use this Manuscript Template as a guide for ensuring that all key elements are included in their Business Plans.
You are encouraged to be creative with colour, images, and some formatting. You may insert coloured watermarks/backgrounds and include a colour-branded Title Page in this document. You are encouraged to include relevant images and taglines for your idea in the Business Plan.
You can use different fonts and font sizes – but you should keep the same Section and Sub-Section structures and styles. You should also maintain paragraph formatting and line spacing between paragraphs. You may add paragraphs, bullet-points, and objects including charts, tables and figures where you think they are applicable – but try to maintain the manuscript format around any object included in the document. You can use different fonts and font sizes, but the Section and Sub-Section structures and styles must remain consistent. You should also keep paragraph formatting and line spacing between paragraphs consistent. You may include paragraphs, bullet points, and objects such as charts, tables, and figures where you believe they are appropriate; however, try to keep the manuscript format around any object included in the document.
Please keep the Section Header and Sub-Header order consistent throughout this document. All paragraphs are justified to the left, with indents on the first paragraph line. Please DO NOT change the paragraph alignment to Center Justified. This formatting is also applicable to the majority of
Please ensure that you maintain the Section Header and Sub-Header order in this document. All paragraphs are Left Justified with indents on the first paragraph line. Please do NOT reset paragraphs to Centre Justified. This formatting also applies to most Appendices.
Edit and proofread the whole document to ensure that all random text in this template is removed AND that all material included in your final document is properly formatted BEFORE you submit the final MS-WORD file to Turnitin. Stray and unnecessary words or lines must be removed from this manuscript prior to submission.
Ensure that you thoroughly spell and grammar check your document before submission. Please note that word and grammar correction underlining may not always work in this document – so you need to thoroughly spell-check and grammar check your final document.
Please also ensure that that your final MS-WORD document for submission to Turnitin includes EVERYTHING – all text, tables, figures, images, references and appendices. As this is the file that will be marked using FEEDBACK STUDIO which is in the Turnitin marking system, everything must be in the one file for marking.
Citations and the Reference List must conform to Harvard WesternSYDU Referencing Standards. Sample references have been used in the random text in this document. Appendices must also be fully referenced. Footnotes and/or superscripted hyperlinked references are NOT permitted in this document.
Appendix Headings must include a name. For Appendices with tables or figures or material that would be best reported in Landscape form, include sections formatted in Landscape rather than rotating material sideways in the document. Ensure that formatting before and after a Landscape section is set in Portrait format.
You must check your word count before submitting the final document. Select text from “Abstract” all the way down to the last text/image/table before the “References” heading in the document. The word count for selected text (and the whole document) will be shown in a strip at the bottom of the screen. The selected word count figure should not be more than 2,000 words. Additional discussion, figures, tables and analysis should be placed into Appendices to stay around the 2,000 limit.
Please note that not every detailed item in the Assessment Checklist is included in this Template.
You must check the Assessment Checklist and Marking Criteria to ensure that you have addressed all details and requirements for this assessment in your final Submission.
PLEASE DELETE THESE RED PAGES OF MANUSCRIPT TEMPLATE INSTRUCTIONS BEFORE FINALISING THE FILE THAT YOU WILL SUBMIT TO TURNITIN

BUSM7028 Entrepreneurial Management Capabilities
Quarter 4, 2022
Business Plan
Selected Idea, including Tagline
First name Surname (student id.), WSU email address
First name Surname (student id.), WSU email address
First name Surname (student id.), WSU email address
First name Surname (student id.), WSU email address
First name Surname (student id.), WSU email address

Executive Summary
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Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
1. Product/Service Description
Fusce est. Bradfield et al. (2005) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).
1.1 Product/Service description
(Minimum Viable Product – MVP)
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1.2 Uniqueness of product or service
Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, .20).
1.3 Versions and Roadmapping
(Details May Be In Appendices)
Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
2. Business Description
2.1 General description of the business
Fusce est. Bradfield et al. (2005) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).
2.2 Business Model Description (Including Business Model Type)
(Including Business Model Type)
Business Model Canvas Should Be Included in Appendix
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3. Customer Profile/Value Proposition
3.1 Customer Profile(s)
Highlight Key Customer Segments
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3.1.1 Value Proposition(s)
Fusce est. Levy (2011) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
3.1.2 Customer Profile/Value Proposition Fit
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4. Competitor Analysis
4.1 Direct Competitors
Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
4.2 Indirect Competitors
Fusce est. Gibson (2015) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).
5. Management
5.1 Management Team
– key personnel (Chief Officers, Board of directors, advisers, consultants)
Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
5.1.1 Management Organization Chart
5.1.2 Legal structure – stock agreements, employment agreements, ownership
stock agreements, employment agreements, ownership
Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
6. Financial
In this section, Include Key Financial Assumptions Summary Data in Tables and Graphs. Additional Details Including Details on Key Assumptions Used For Preparing Figures, Financial Spreadsheets should be included in Appendices
6.1 Key Financial Assumptions
Include Assumptions and Estimations For Prices, Key Costs, and any other issues that may impact pricing, uptake, and revenues over the timeframe of the Business Plan. You may also need to include additional Assumptions for extra development, production or creation and marketing during the Timeframe of your Business Plan. Additional Details should be included in Appendices
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6.1.1 Profit and Loss
Use Summary Tables and Images/Graphics to Highlight Key Points
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6.1.2 Cash Flow
Use Summary Tables and Images/Graphics to Highlight Key Points
Fusce est. Gibson (2015) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).
6.1.3 Break-Even Analysis
Use Summary Tables and Images/Graphics to Highlight Key Points
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra imperdiet enim.
6.1.4 Requested Funding and Return On Investment (ROI)
Clearly Indicate ROI for the Whole Timeframe Of Your Business Plan. Include Use of Funds in this Subsection
Fusce est. Levy (2011) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
7. Critical Risks
Include Identified Critical Risks and then detail selected courses of action
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7.1 Alternative courses of action
Fusce est. Bloomberg BusinessWeek (2011) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Bradfield et. Al, 2005).
8. Milestone Schedule
Including Visual Project Plan (Preferably Gantt Chart Format), and Roadmap
Fusce est. Gibson (2015) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).
9. Business Plan Summary
In this section, you are presenting a final pitch with key indicators including Requested Funding, ROI, Key Opportunities and Risks
Fusce est. Bradfield et al. (2005) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Aenean nec lorem. In porttitor. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Martin, 2017).
Fusce est. Pattinson & Sood (2010) a tellus. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. “Aenean nec lorem. In porttitor. Donec laoreet nonummy augue” (Pattinson & Sood, 2010, p.20).
REFERENCES
Examples below, refer to HARVARD WESTERNSYDU Referencing Guide for further details at http://library.westernsydney.edu.au/main/sites/default/files/cite_Harvard.pdf
Bloomberg BusinessWeek 2011, “Steve Jobs: 1955-2011”, Special Reports, viewed 27 January 2014, http://www.businessweek.com/technology/special-reports/steve-jobs-19552011.html
Bradfield, R, Wright, G, Burt, G & Cairns, G 2005, “The origins and evolution of scenario techniques in long range business planning”, Futures, vol. 37, no. 8, pp. 795-812
Gibson, R 2015, The Four lenses of Innovation, Wiley, Hoboken, NJ
Martin, R 2017, “Use Design Thinking to Build Commitment to a New Idea”, Harvard Business Review: Design, 3 January, viewed 13 January 2018, https://hbr.org/2017/01/use-design-thinking-to-build-commitment-to-a-new-idea
Pattinson, HM & Sood, SC 2010, ‘Marketers expressing the future: Scenario planning for marketing action’, Futures, vol. 42, no. 4, pp. 417-426

APPENDICES
Required for Extended Discussion on analysis and key issues. Include extra discussion that cannot fit into the Word Limit of the Feasibility Study. Do not leave in Appendix Titles that are not required. All Appendices must be written and referenced to the same standard as the main body of the Essay. You can Set Up a Specific Appendix(cies) in Landscape Format – set up that specific Appendix as a Landscape Section. There is an example included

Appendix A: Title
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Appendix B: Title
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Appendix n: Title
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Appendix n:
Sample Landscape Set-up: Use for Long Tables, and Figures to Improve Readability. Can Also be Used For Business Model Canvas, Value Proposition Canvas, Financial Analysis Tables
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Appendix n: Title
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