Choose an international company and one of the company’s products and give the background of the company and why you chose the product. Then complete the Product Market Profile by answering the following questions:

1. Who buys the product?

2. Who does not buy the product?

3. What need or function does the product serve?

4. Is there a market need that is not being met by current product/brand offerings?

5. What problem does the product solve?

6. What are customers buying to satisfy the need for which the product is targeted?

7. What price are they paying?

8. When is the product purchased?

9. Where is the product purchased?

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